Glossar # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Analytisches CRM B Benchmark-Analyse Big Data im Marketing Business Intelligence C Churn Prevention Customer Analytics Customer Data Platform (CDP) Customer Experience Customer Journey Customer Lifetime Value - Definition & Berechnung Customer Relationship Management (CRM) D Data-Driven Marketing Data-Mining Datenanalyse K Kampagnenmanagement KPIs im Marketing: Definition & Beispiele Kundenbindung Kundensegmentierung Künstliche Intelligenz im Marketing M Marketing Analytics Marketing Automation Multi-Channel-Marketing N Next Best Offer / Best Next Offer O Omni-Channel-Marketing P Personalisiertes Marketing Predictive Analytics Programmatic Print S Sentimentanalyse Z Zielgruppen Marketing
